YMC at M&T

01 · The opportunity

When a community believes in a cause, they show up. Our job is to make showing up effortless.

YMC is putting flag football on the field where the Ravens play. Twelve hours at M&T Bank Stadium. A VIP Ravens Experience, an adult tournament, and a high school tournament, all pulling toward one number: $750,000 for the school and its students.

One front door

Every donor lands in the same place

A campaign hub on ymc.school that greets every visitor with the goal, the progress, and a clear way to give. No dead ends, no confusion.

One engine

Every dollar flows through one system

Registration, tickets, sponsorships, parking, and donations all run through a single giving engine with automatic receipts and live tracking.

One story

Every channel tells the same story

The website, the videos, the feed, the inbox, and the texts, all speaking with one voice from launch day through the final whistle in March.

This is not a website project. It's a fundraising machine with a website attached.

02 · The track record

We grow audiences for a living. Now we grow one for YMC.

The Farm is a movie studio for brands. We make content people actually watch, see what wins, and scale it. That engine now goes to work for YMC.

300M+

views generated across all accounts

100K+

followers grown across client accounts

50+

brands grown from day one

Proof in the wild · 90 days

0 → 27K

followers on Instagram from a cold start. Daily organic content, no ads, no shortcuts. The same engine we'll run for YMC.

Single best piece

55M

views on one video. When content is good enough, it reaches far beyond your own audience. It reaches the people who amplify you.

03 · The campaign architecture

One hub. Three ways to give.

The campaign's front door is ymc.school. Visitors land on the homepage, see the $750K goal climbing, and pick how they want to give. The M&T event gets its own dedicated site, and the hub connects it to everything else.

i.

The flagship. A dedicated event site where players register, captains build teams, fans buy tickets, and sponsors claim their packages, all of it feeding the campaign total.

ii.

Fill the Gap

Tuition covers $19,500 of a $35,000 real cost per student. This pillar invites donors to close that gap, one-time or monthly, with the impact made plain.

iii.

Sponsor the Learning

A menu of sponsorships with real dollar figures: a day of learning, a week of learning, Rosh Chodesh, Yom Atzmaut, daily breakfast. Every donor finds their level.

04 · The flagship event

Flag football, on the field where the Ravens play.

March 28, 2027. 10am to 10pm at M&T Bank Stadium. Three experiences in one day, and a registration model that turns every player into a fundraiser.

The day

Ravens Experience for VIPs and corporate sponsors
Adult tournament with 8 captain-led teams
High school tournament with 8 drafted teams
General admission and parking on site

The model

Players register online for $180
Each player carries a $1,500 fundraising goal, and the $180 counts toward it
Adults join under their captain's team page
High schoolers sign up solo; the school drafts teams
Live leaderboards for every player and team

Target: $750,000

Live on the homepage · updates in real time

The progress bar lives on ymc.school and the event site, climbing in real time with every registration, ticket, sponsorship, and gift, so momentum is visible from day one.

05 · What we're building

Everything the campaign needs, under one roof.

One team builds the sites, the brand, the content, and the giving engine, so every piece fits and nothing falls between vendors.

Build

The YMC at M&T event site

Player registration with adult & high school flows
Captain team pages with live leaderboards
Ticketing: GA, VIP, and the Ravens Experience
Parking sold in the same checkout as tickets
Full sponsorship package sales
Automatic tax receipts on every transaction

Build

The ymc.school campaign hub

Homepage takeover with the $750K progress bar
The three giving paths, front and center
A giving experience that replaces the current donate tab
Integrated into your existing site, with a full from-scratch rebuild available as an option

Brand

Event identity & collateral

Full YMC at M&T brand identity
Campaign film: cinematic launch video, shot on location
Sponsorship deck for corporate outreach
Flyers, banners, and signage for the school

Launch

Instagram, relaunched

The dormant account rebuilt and rebranded into a real presence
A content system from day one: daily learners, sponsors, sports
Every M&T promotional push flows through it
Donor appreciation built in, so sponsors get seen

Event day

On the field with you

The Farm on site at M&T Bank Stadium, March 28
Full event-day filming and photography
Live social coverage as the day unfolds
The footage that fuels next year's campaign

Engine

The giving engine, configured

Complete Givebutter campaign architecture
Registration fundraising, teams, and goals wired up
Donor CRM segmented from day one
End-to-end payment testing before a single dollar moves

06 · The giving engine

Why Givebutter. Chosen, not defaulted.

Every dollar in this campaign moves through Givebutter, the platform rated the #1 nonprofit software on G2 and trusted by tens of thousands of organizations. We evaluated the major fundraising platforms against this exact event, and Givebutter won on every requirement that matters.

The model

Built for exactly this

Paid registration with a personal fundraising goal is a native Givebutter feature, not a workaround. The $180 entry, the $1,500 goal, captain-led teams, and live leaderboards all work out of the box.

The money

One checkout for everything

Tickets, sponsorships, parking, and donations run through a single checkout, with automatic tax receipts on every transaction. And it embeds directly into the sites we build, so donors never leave ymc.school.

The donors

Your community, your data

A built-in donor CRM with email and SMS powers the ongoing engine, and every contact and giving record belongs to YMC. The relationships this campaign builds stay with the school.

The economics

No platform cut, no ceiling

Givebutter is funded by optional donor tips rather than a percentage of funds raised. Comparable platforms charge 3 to 4 percent, which on a $750,000 goal would be $22,500 to $30,000 that never reaches the school. There is no cap on how much the campaign can raise.

07 · The path to launch

Live before school starts. Seven months of runway after.

The campaign goes live before the school year, with room built in for branding, approvals, and testing. Players then get roughly seven months to hit their $1,500 goals before the tournament.

i.

Plant the seeds

Kickoff, brand direction, and the campaign engine configured and verified end to end. Event branding begins, site architecture locks.

Weeks 1–4

ii.

Sow the fields

The event site and the ymc.school campaign hub built in parallel. Brand identity delivered. Registration, ticketing, and sponsorship flows wired and tested.

Weeks 4–9

iii.

Harvest

Campaign film produced, Instagram relaunched, sponsorship deck and print collateral delivered. Content loaded, every payment path tested again.

Weeks 8–11

iv.

Open the gates

Full campaign launch ahead of the school year. Registration opens, the progress bar starts climbing, and the ongoing engine takes over: emails, texts, and content pushing toward March 28.

Late summer · early fall 2026

08 · The investment

One build. One engine that keeps running.

Two ways to build, one engine to run it. Every option launches the full campaign; the recommended build also rebuilds the school's entire web presence while we're in there.

The Campaign Build · One-time

$20,000

one-time · milestone billed

Everything to take YMC at M&T from idea to live campaign: both sites, the giving engine, the brand, and the launch.

YMC at M&T event website with registration, teams, ticketing, sponsorships & parking
ymc.school campaign hub: homepage takeover, the $750K progress bar, three giving paths, and a rebuilt giving section, integrated into your existing site
Complete giving-engine architecture, configuration, and payment testing
Full event brand identity
Campaign film: a cinematic launch video for the event, shot on location
Sponsorship deck, flyers, banners & signage
Instagram rebuilt and relaunched with a full content system
Event-day filming & live coverage at M&T Bank Stadium, March 28, 2027

Recommended

Campaign Build + Full Site Rebuild

$25,000

one-time · milestone billed

Everything in the Campaign Build:

YMC at M&T event website, registration to parking
ymc.school campaign hub & the $750K progress bar
Giving engine configured & payment tested
Full event brand identity
Campaign film, shot on location
Sponsorship deck & print collateral
Instagram rebuilt & relaunched
Event-day filming at M&T, March 28, 2027

Plus

A complete from-scratch rebuild of ymc.school, so your entire web presence matches the event, not just the campaign pages

The rebuild is priced as an extension of the campaign build, not as a standalone project. This allows us to offer it at a significant discount.

Ongoing Engagement · Monthly

$3,000

per month

The Farm runs YMC's full digital communications: social, email, and text. Building momentum to March, and carrying the school's story long after.

10 short-form videos per month, filmed, edited & posted
Photo posts throughout the month (photos provided by YMC)
Posting, scheduling & community management
Email campaigns: newsletters & fundraising appeals
SMS blasts as needed for campaign moments & updates
Donor list segmentation and campaign sends
Monthly performance reporting

Paid as milestones are hit

Milestone Campaign Build + Full Rebuild

Kickoff · due on signing · mobilizes the full team $8,000 $10,000

Build review · brand delivered and both sites in review, or September 15, 2026, whichever comes first $6,000 $7,500

Launch · campaign live and registration open, or October 31, 2026, whichever comes first $6,000 $7,500

Each package is billed 40% at kickoff, 30% at build review, and 30% at launch.

The Farm builds and runs every channel and asset above. Campaign strategy, donor relationships, and sponsorship sales remain with YMC's committees, with our technical support behind them. The ongoing engagement runs month to month and continues beyond the March 2027 event as YMC's permanent communications engine. Cancellation or pause requires a minimum of two weeks written notice prior to the next billing cycle. Event day coverage applies to the scheduled March 28, 2027 event date; rescheduling is scoped separately. Third-party platform fees and payment processing rates are set by the platform and payable by YMC.

Let's make YMC at M&T the event Baltimore shows up for.