01 · The opportunity
When a community believes in a cause, they show up. Our job is to make showing up effortless.
YMC is putting flag football on the field where the Ravens play. Twelve hours at M&T Bank Stadium. A VIP Ravens Experience, an adult tournament, and a high school tournament, all pulling toward one number: $750,000 for the school and its students.
One front door
Every donor lands in the same place
A campaign hub on ymc.school that greets every visitor with the goal, the progress, and a clear way to give. No dead ends, no confusion.
One engine
Every dollar flows through one system
Registration, tickets, sponsorships, food, parking, and donations all run through a single giving engine with automatic receipts and live tracking.
One story
Every channel tells it
One voice across brand, video, social, email, and text, building momentum from launch day in August through the final whistle in March.
This is not a website project. It's a fundraising machine with a website attached.
02 · The track record
We grow audiences for a living. Now we grow one for YMC.
The Farm is a movie studio for brands. We build content engines, test what earns attention, and scale the winners, the same way we do it for ourselves.
300M+
views generated across all accounts
100K+
followers grown across client accounts
50+
brands grown from day one
Proof in the wild · 90 days
0 → 27K
followers on Instagram from a cold start. Daily organic content, no ads, no shortcuts. The same engine we'll run for YMC.
Single best piece
55M
views on one video. When content is good enough, it reaches far beyond your own audience. It reaches the people who amplify you.
03 · The campaign architecture
One hub. Three ways to give.
Everything hangs off the campaign hub on ymc.school. Land on it, see the goal and the live progress bar, and choose your path. Three doors, one destination.
i.
YMC at M&T
The flagship. A dedicated event site where players register, captains build teams, fans buy tickets, and sponsors claim their packages, all of it feeding the campaign total.
ii.
Fill the Gap
Tuition covers $19,500 of a $35,000 real cost per student. This pillar invites donors to close that gap, one-time or monthly, with the impact made plain.
iii.
Sponsor the Learning
A menu of sponsorships with real dollar figures: a day of learning, a week of learning, Rosh Chodesh, Yom Atzmaut, daily breakfast. Every donor finds their level.
04 · The flagship event
Flag football, on the field where the Ravens play.
March 28, 2027. 10am to 10pm at M&T Bank Stadium. Three experiences in one day, and a registration model that turns every player into a fundraiser.
The day
- Ravens Experience for VIPs and corporate sponsors
- Adult tournament with 8 captain-led teams
- High school tournament with 8 drafted teams
- General admission, food, and parking on site
The model
- Players register online for $180
- Each player carries a $1,500 fundraising goal, and the $180 counts toward it
- Adults join under their captain's team page
- High schoolers sign up solo; the school drafts teams
- Live leaderboards for every player and team
Target: $750,000
Live on the homepage · updates in real time
The progress bar lives on ymc.school and the event site, climbing in real time with every registration, ticket, sponsorship, and gift, so momentum is visible from day one.
05 · What we're building
Everything the campaign needs, under one roof.
One team builds the sites, the brand, the content, and the giving engine, so every piece fits and nothing falls between vendors.
Build
The YMC at M&T event site
- Player registration with adult & high school flows
- Captain team pages with live leaderboards
- Ticketing: GA, VIP, and the Ravens Experience
- Food, parking, and add-ons in one checkout
- Full sponsorship package sales
- Automatic tax receipts on every transaction
Build
The ymc.school campaign hub
- Homepage takeover with the $750K progress bar
- The three giving paths, front and center
- A giving experience that replaces the current donate tab
- Site refresh so the whole school presence feels seamless
Brand
Event identity & collateral
- Full YMC at M&T brand identity
- Campaign film: cinematic launch video, shot on location
- Sponsorship deck for corporate outreach
- Flyers, banners, and signage for the school
Launch
Instagram, from zero
- Page built and branded from a standing start
- Initial content system: daily learners, sponsors, sports
- Every M&T promotional push flows through it
- Donor appreciation built in, so sponsors get seen
Event day
On the field with you
- The Farm on site at M&T Bank Stadium, March 28
- Full event-day filming and photography
- Live social coverage as the day unfolds
- The footage that fuels next year's campaign
Engine
The giving engine, configured
- Complete Givebutter campaign architecture
- Registration fundraising, teams, and goals wired up
- Donor CRM segmented from day one
- End-to-end payment testing before a single dollar moves
06 · The path to launch
Live before school starts. Seven months of runway after.
Registration opens in late August 2026. Players get seven full months to hit their $1,500 goals before the tournament, and momentum compounds all year.
i.
Plant the seeds
Kickoff, brand direction, and the campaign engine configured and verified end to end. Event branding begins, site architecture locks.
Weeks 1–2
ii.
Sow the fields
The event site and the ymc.school campaign hub built in parallel. Brand identity delivered. Registration, ticketing, and sponsorship flows wired and tested.
Weeks 2–5
iii.
Harvest
Promo video produced, Instagram launched, sponsorship deck and print collateral delivered. Content loaded, every payment path tested again.
Weeks 4–6
iv.
Open the gates
Full campaign launch before the school year. Registration opens, the progress bar starts climbing, and the ongoing engine takes over: emails, texts, and content pushing toward March 28.
Late August 2026
07 · The investment
One build. One engine that keeps running.
A one-time build that launches the entire campaign, and a monthly engagement that keeps the school's story in front of its community, through the event and beyond it.
The Campaign Build · One-time
$20,000
one-time · milestone billed
Everything to take YMC at M&T from idea to live campaign: both sites, the giving engine, the brand, and the launch.
- YMC at M&T event website with registration, teams, ticketing, sponsorships, food & parking
- ymc.school campaign hub with homepage takeover, the $750K progress bar, three giving paths, and a site refresh
- Complete giving-engine architecture, configuration, and payment testing
- Full event brand identity
- Campaign film: a cinematic launch video for the event, shot on location
- Sponsorship deck, flyers, banners & signage
- Instagram launched from zero with its initial content system
- Event-day filming & live coverage at M&T Bank Stadium, March 28, 2027
Paid as milestones are hit
Kickoff · project begins$8,000
Build review · brand delivered, both sites in review$6,000
Launch · campaign live & registration open$6,000
Ongoing Engagement · Monthly
$3,000
per month
The Farm runs YMC's full digital communications: social, email, and text. Building momentum to March, and carrying the school's story long after.
- 10 short-form videos per month, filmed, edited & posted
- Photo posts throughout the month (photos provided by YMC)
- Posting, scheduling & community management
- Email campaigns: newsletters & fundraising appeals
- SMS blasts as needed for campaign moments & updates
- Donor list & CRM management
- Monthly performance reporting
The ongoing engagement runs month to month and continues beyond the March 2027 event as YMC's permanent communications engine. Cancellation or pause requires a minimum of two weeks written notice prior to the next billing cycle. Third-party platform fees and payment processing rates are set by the platform and payable by YMC.